Manager of Marketing, Operations, and External Relations
Patti joined the Questrom Feld Center in June 2015 as Manager of Marketing, Operations, and External Relations. She has over 20 years of experience at Boston University Questrom School of Business. Before joining the Feld Center, she was an Assistant Director of the Executive Development Roundtable, a research center that focused on enhancing the impact of leadership and organizational development for senior executives and their organizations.
In her current role, Patti oversees the Feld Center’s brand strategy: developing, implementing, and executing the long-term strategic marketing plan as well as the day-to-day marketing efforts of the department. She is responsible for increasing employer brand recognition by supporting the employer and alumni recruiting efforts, through strategically targeted marketing campaigns, to enhance student engagement and career development, and contribute to the employment outcome results.
Outside of work, Patti enjoys spending time with family/friends, and participating in outdoor/indoor activities including being in nature, walking, hiking, golf, spinning, and volunteering at local organizations.
Senior Program Coordinator
Sasha Baptiste joined the team in June 2022 as the new Senior Program Coordinator. She will be supporting daily operations and customer service for Questrom’s undergraduate and graduate students, faculty, alumni, and recruiters. She has a positive attitude and thrives amongst the chaos, which will serve her well as she manages critical office functions and assists in running 200+ employer engagement events each academic year. Her many years of event marketing experience and problem-solving will contribute to her success in this role. Previously, Sasha was part of the Covid-19 Initiative at BU.
Outside of the office, Sasha is an avid fisher who enjoys hosting family and friends.