This Is What Recruiters Look For On Your Social Media Accounts – Fast Company

Written by Cory Fernandez

You already know not to let recruiters see your wild vacation photos. These are a few lesser-known things for which they’re scouring your social profiles.

Recruiters and hiring managers sifting through your social media accounts before giving you a call is nothing new, but their vetting process might be more rigorous–and idiosyncratic–than you think. When it comes to scoping out candidates with an ideal social media presence, here’s what recruiters are actually looking for when they scope you out.

Equal Parts Attitude and Aptitude

Ariel Lopez, founder and CEO of career platform 2020Shift, says employers tend to look for a 50/50 split between “attitude” and “aptitude” when scanning job seekers’ social accounts.

“Someone that has the skills but someone that I like and want to be around for 40 hours a week” might be more likely to catch recruiters’ attention, says Lopez (who’s a former recruiter herself), than someone who hasn’t quite nailed that personal-branding equilibrium.

It’s tricky balancing professionalism with personality, especially when you use social media to share funny memes and catch up with friends in addition to showcasing your expertise. But Lopez believes there’s a risk to tamping down your personality–which recruiters know matters a lot when it comes to how you’ll fit it on a team. “I think some people forget in your career, it’s not just like a solo thing . . . When a company decides to hire you, they’re fixing a problem. You are filling a void.”

So play to each platform’s strengths. Recruiters don’t want you to treat LinkedIn like Twitter and share your every thought. But don’t treat Twitter like LinkedIn, either! While you’ll want to avoid tweeting anything offensive or crude, Lopez encourages job seekers to be themselves. If you’re showing more attitude on the one social network, just make sure you’re making up the difference in aptitude on the other.

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Recruiting Insights