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Wells Fargo Campus Analytics Challenge

MindSumo is a platform that provides real company projects for college students to help them develop professional skills and valuable experiences for resumes. We have worked with over 350 companies in the past and have over 300,000 students in our community.

Entrants must be currently enrolled in a higher education degree program in the U.S.  See Challenge Rules for full eligibility requirements. 

In today’s ever-changing technology environment, customers prefer quick and seamless interactions with their financial institute.  Senior leaders at Wells Fargo are looking for a new product, service, or application (the “Solution”) that will improve the overall customer experience (“Business Objective”).  Based on your analysis of the data, what recommendations do you have for senior leaders at Wells Fargo?

There are two Challenges addressing the Business Objective.  You may choose to respond to the Option A Challenge only, or respond to the advanced analytics Challenge in Option B.  You will be required to select prior to submitting your Solution whether you are responding to the Option A Challenge or the Option B Challenge.  You may only submit one Solution of either type and cannot win in both Challenges.

Deliverables

Download the data set.  Please refer to attached guidelines document for additional information on judging criteria, winner eligibility, and submission formatting.

PLEASE INCLUDE “OPTION A” OR “OPTION B” IN YOUR SUBMISSION TITLE.  IF YOU DO NOT SPECIFY THE CHALLENGE YOU ARE CHOOSING, YOU WILL BE INELIGIBLE FOR A PRIZE. PLEASE SELECT ONLY ONE OPTION.  

OPTION A CHALLENGE – Create the Blueprint: Provide a written analytical report and a storyboard (“Analytic Plan”) that visually walks Senior Leaders through your idea, including what the interface with the customer would look like.  If there is a triggering event, what would it be and what would the customer gain from the product, service, or application. *Please keep submission under 5 pages in no less than 12-pt Times New Roman font.  

  • Deliverable 1) Describe the new concept you are proposing:
    • i. The value it will provide to the customer
    • ii. How the data will be used in creating and implementing the concept
    • iii. Inputs required from the customer
    • iv. How the customer would interact with the concept.
  • Deliverable 2) A visual representation of your concept:
    • i. A process chart laying out the data input and processing requirements, the inputs required from the customers, and trigger events, and generation of the output
    • ii. Mock-ups of any screens, paper or voice mediums required for input or produced by your concept

OPTION B CHALLENGE – Create the Blueprint and Build the HouseProvide Senior Leaders with a process flow with real code, demonstrating how the data are used, what algorithms are used, and the ultimate output.

  • Deliverable 1) Describe the new concept you are proposing:
    • i. The value it will provide to the customer
    • ii. How the data will be used in creating and implementing the concept
    • iii. Inputs required from the customer
    • iv. How the customer would interact with the concept.
  • Deliverable 2) A visual representation of your concept:
    • i. A process chart laying out the data input and processing requirements, the inputs required from the customers, and trigger events, and generation of the output
    • ii. Mock-ups of any screens, paper or voice mediums required for input or produced by your concept
  • Deliverable 3) Providing documentation:
    • i. Provide working, documented code for ingesting and processing the sample data and generating the output for your concept.

**Note that the data set for this challenge will be given once the challenge launches on 09/01/2017. Students may register now, and will be notified when the challenge launches.**

Submissions will be graded on the following criteria:

  • Meets Deliverables
  • Creativity
  • Clarity

For more information, contact:
Isha Punjabi
University Relations
MindSumo Inc.
isha@mindsumo.com

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