Additional Industry Guides – Vault

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HOW TO ACCESS VAULT IN THREE EASY STEPS
Go to Vault and Click ‘log in’ (top-right hand corner)
Enter your BU email address at the bottom of the dropdown.
Click the link Vault e-mails you (may take up to five minutes)

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Candid Career

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Real People. Real Experiences.

Want to check out what it’s like to work at your dream company? Curious about your intended industry? The CCD has an exciting new tool to help you see what it’s like at your future career!

By Patricia Collins
Patricia Collins Manager of Marketing, Operations, and External Relations Patricia Collins
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4 lessons we’ve learned, sometimes the hard way, about inclusive marketing – Google

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Written by Lorraine Twohill

After realizing Google’s creative work didn’t reflect the real world, Lorraine Twohill, Google’s chief marketer, is forging a path toward more inclusive marketing. Here she shares Google’s approach — because diversity in advertising is a bigger challenge …

By Megan Neely
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Why Marketing Analytics Hasn’t Lived Up to Its Promise – Harvard Business Review

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Written by Carl Mela and Christine Moorman

We see a paradox in two important analytics trends. The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American …

By Megan Neely
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How To Become A Customer Acquisition Expert – Brian Balfour

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Written by Brian Balfour

If I Can Do It, You Can Do It

I started my career out as a “product guy.”  But about 4 years ago I realized that product was a small piece of the startup puzzle.  I …

By Megan Neely
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