European biotech firm BioNtech plans to raise nearly $304 million in U.S. IPO – Reuters

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Written by Ralph Orlowski

BioNtech SE, Europe’s largest unlisted biotech firm by staff numbers, said on Tuesday that it planned to raise up to $303.6 million in an initial public offering in the United States.

The company expects its offering …

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Undergraduate Largest Hiring Companies in Massachusetts

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A list of 2019’s Top 100 Largest Hiring Companies in Massachusetts:

By Maria Ordonez
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MBA Largest Hiring Companies in Massachusetts

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A list of 2019’s Top 100 Largest Hiring Companies in Massachusetts:

By Maria Ordonez
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4 lessons we’ve learned, sometimes the hard way, about inclusive marketing – Google

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Written by Lorraine Twohill

After realizing Google’s creative work didn’t reflect the real world, Lorraine Twohill, Google’s chief marketer, is forging a path toward more inclusive marketing. Here she shares Google’s approach — because diversity in advertising is a bigger challenge …

By Megan Neely
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Why Marketing Analytics Hasn’t Lived Up to Its Promise – Harvard Business Review

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Written by Carl Mela and Christine Moorman

We see a paradox in two important analytics trends. The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American …

By Megan Neely
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