Resources

The 2021 Top Places to Work in Massachusetts – The Boston Globe

By Katie Johnston

It’s safe to say the way we work is being transformed like never before. Corporate practices that have been set in stone for decades — going to an office every day, living near your place of employment, trying …

By Crystal Du
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Recording – Questrom Insights: How is the Pandemic Changing Retail? From Bricks and Mortar to E-commerce

Questrom Insights: How is the Pandemic Changing Retail? From Bricks and Mortar to E-commerce hosted on Wednesday, June 17, 2020, was a success!

Featured Speakers: Shuba Srinivasan, Norman and Adele Barron Professor in Management and Professor, Marketing with Martin Nordin …

By Jessica Yap-Chung
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Recording – Questrom Insights: Data and Insights in Luxury Marketing

Questrom Insights: Data and Insights in Luxury Marketing hosted on Thursday, April 30, 2020, was a success!

Featured Speakers: Alan Beck (Questrom’68), Senior Vice President, The Fragrance Group with Patricia Hambrick, Senior Lecturer, Marketing

With a decades-long career, Alan Beck …

By Jessica Yap-Chung
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Recording – Questrom Insights: Shifting Priorities in the World of CPG – Johnson-O’Hare Virtual Session

Questrom Insights: Shifting Priorities in the World of CPG hosted on Tuesday, April 14, 2020, was a success!

Watch a recording of the event here.

 

By Tom Reich
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CPG & Retail Industry Guides – Firsthand

HOW TO ACCESS FIRSTHAND IN THREE EASY STEPS
Go to Firsthand and Click ‘log in’ (top-right hand corner)
Enter your BU email address at the bottom of the dropdown.
Click the link Firsthand e-mails you (may take up to five …

By Tom Reich
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