By Ikujiro Nonaka and Hirotaka Takeuchi
We live in a world of discontinuity and uncertainty, where norms are rapidly disintegrating and businesses are losing their footing. We live in a time of flux and fluidity, when mandates for growth are driving high-velocity, unrelenting change. We live in a messy world, where boundaries are becoming more porous and unprecedented complexity adds ambiguity and reduces predictability.
Our traditional approach to strategy, based on data and analysis, is at a crossroads in this era of unknown unknowns. The most well-trained AI, built on vast stores of data, information, and knowledge, could not have predicted how the COVID-19 pandemic would affect a world made more open and connected by digital technologies. Can strategy be reframed so that companies can thrive in the face of our current and future challenges?
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