By J Michael Prince.
No matter your brand, you have a story to tell about your impact on society. Figuring out how best to tell that story is the challenging part. Is it about the impact of your product or service, or the entrepreneurship of your founder? If you can’t figure out a story to tell, talk to your employees and customers about what the company means to them. Finding, and proudly telling your brand’s social impact story makes your company interesting, sellable, and even newsworthy.
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