Strategic Intent: Definition, Overview, & Example

You’ll hear an organization talk broadly about its strategy, or its strategic planning process – but what about strategic intent? Sure, a baseline level of execution and delivery is important. But often we see organizations launch a “vanilla” strategy that seeks to imitate competitors rather than differentiate from competitors. In this article we’ll look at how strategic intent sets the tone for a winning strategy.

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By Domenico Colace
Domenico Colace