By Andrew Murfett, Editor at LinkedIn news
Starbucks powered through the pandemic as the nation’s insatiable appetite for the chain’s caffeinated drinks and breakfast foods endured. Now, however, the chain is being hobbled by shortages of key products. Starbucks customers have been increasingly alarmed as seemingly mundane staples like cold-brew coffee and iced teas, breakfast foods and even basics such as cups, lids and straws have become difficult to procure. The company says shortages are “temporary,” but retail experts say if Starbucks can’t deliver on customer’s daily rituals for a sustained period, they could lose them forever.
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