Written by Aubrey Steinberg
Crocs are having a banner year as remote work, celebrity nods and the relentless rise of athleisure clothing have boosted sales to new records. A frequent symbol of derision, the foam shoe company, once famously sported by celebrity chef Mario Batali, has become mainstream kitsch with celebrities like Justin Bieber, Post Malone and Bad Bunny collaborating with the brand and giving it viral appeal. The Colorado-based brand is planning sandals, custom shoes and an expansion in Asia to buoy sales and future growth.
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