Levi’s wants you to buy fewer jeans – Linkedin

Written by Linkedin

Levi’s is the latest clothing company to jump on the recycled goods train, urging customers to buy less and re-use or repair worn-out clothing. The company’s new ad follows Patagonia, tentree, and Pact, among others, in spotlighting the massive environmental impact the business has while touting their green credentials in a bid to woo increasingly socially conscious customers. However, questions remain on how these companies remain profitable while telling consumers to buy less and re-use more.

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By Valerie Lam
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