Written by Scott Stein
Sometime in the not-too-distant future, Apple will reportedly unveil an. Apple hasn’t discussed any headgear yet. But augmented reality is alive and well on the iPhone — and it’s getting better fast.
Apple began its AR journey in 2017, making a splash with scanning fire hydrants with Apple’s new . I’ve mapped my house’s interior. I’ve navigated lava rivers on my floors.and realistic-looking outdoor . This year, I’ve been standing on street corners
In many ways, Apple’son the latest iPhones and iPads, with its , feels like the backbone of the Apple headsets of the future.
, and are already exploring goggles and glasses that aim to blend the virtual and real, with using Qualcomm chips. But Apple’s AR mission right now, according to Mike Rockwell, Apple’s head of AR, and Allessandra McGinnis, its senior product manager for AR, is to make everything work better on the device you already have in your pocket. Layering AR with real-world locations and , while making creative tools and developing assistive tech based on AR’s capabilities, could, in the long run, become the biggest killer apps.
“AR has enormous potential to be helpful to folks in their lives across devices that exist today, and devices that may exist tomorrow, but we’ve got to make sure that it is successful,” Rockwell says. “For us, the best way to do that is to enable our device ecosystem, so that it is a healthy and profitable place for people to invest their time and effort.”
Rockwell and McGinnis also talked with me about what’s different now compared to three years ago, and why phones matter so much for what comes next.
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