Written by Annie Gasparro
Chocolate sales jumped nearly 10% at stores during company’s latest quarter
Hershey Co. said it gained ground in the U.S. candy market as it adapted to changing consumer behavior during the coronavirus pandemic, in part by making more chocolate bars for s’mores.
The owner of Reese’s and KitKat has been under pressure as social distancing has resulted in fewer parties and convenience-stores trips to buy candy and snacks. But people have ventured out more in recent months, allowing sales at movie theaters and vending machines to recover some, said Hershey’s Chief Executive Michele Buck.
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