Written by Sarah Hippold
Supply chain leaders should take an adaptive approach to achieve long-term growth in times of disruption.
When the COVID-19 pandemic disrupted organizations around the world, supply chain professionals faced a situation they had never experienced before. However, despite unprecedented circumstances and the personal and professional chaos that accompanied the first months of the pandemic, the supply chain profession rose to the challenge, keeping people cared for and fed.
We see many examples of companies that used their resources to supply both consumers and essential workers with what they needed the most. Bacardi and AB InBev produced hand sanitizer. Ralph Lauren and Uniqlo shifted part of their production from clothes to face masks. Ford, GM and Tesla committed to produce ventilators and other medical equipment instead of cars.
“Adaptive strategic planning is an always-on activity to navigate and succeed through any turn, in any version of the future”
“We truly saw the very best of our profession and companies using their supply chain skills and capabilities for good,” said Lisa Callinan, VP, Team Manager, Gartner, during the opening keynote at the virtual Gartner Supply Chain Symposium/Xpo™ 2020, Americas. “And now, as we look to the future, we reflect on what we’ve learned. And that is the importance of adapting and finding opportunity in crisis.”
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