Transforming Commerce: Leveraging Social Impact As A Powerful Sales Tool – Forbes

Written by: Business Reporter

Sustainability is increasingly at the heart of business. There is a wide acceptance that commercial organisations must have purpose beyond simple profit; that there is also a need to strengthen society and protect the planet.

Many businesses do, of course, contribute to the wider social good, supporting social enterprises, making charitable donations or searching for more sustainable ways of operating. But activities designed to have a positive social impact are generally funded out of profits. And when profits are squeezed, for instance because of unexpected events such as the pandemic, these activities are also squeezed.

Read more here

By Valerie Lam
Valerie Lam Profile Picture