Purposeful Pivots: Meaningful Corporate Social Impact Strategies Created During The Pandemic – CSRWIRE

Written by: ENGAGE FOR GOOD

October 28, 2020 /CSRwire/ – There’s no shortage of pivots created by the Covid-19 pandemic, but one special category – purposeful pivots – stands above the rest.

A new white paper from Engage for Good and Salesforce.org tells the inspiring stories behind seven “purposeful pivots” and reveals the principles that brands can use to work smarter and adapt better during these challenging times.

What’s a “purposeful pivot”? Here are a few examples:

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By Valerie Lam
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