Blue Apron bitten by its own success – LinkedIn

Written by Kate Chapman

Blue Apron, boosted by Americans eating in amid the pandemic, has become a victim of its own success. The meal-kit delivery company saw customers drop off by 7.5% during the third quarter as it struggled to meet an earlier surge in demand. While it’s expanding fulfillment centers and paring menu options to simplify production lines, those changes won’t be completed until next year. The New York-based startup, which went public in 2017, was one of the early business winners amid the contagion that took hold in March.

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By Bingyi Zeng
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