Sourced from B The Change
Investing for social justice and environmental sustainability is one main reason Kristin Hull founded Nia Impact Capital, a Certified B Corporation in Oakland, California. Hull says she has long seen the value of business for good and profiting from purpose — finding effective business solutions for the environment as well as people — and first saw these benefits while growing up in a family business with worker-friendly practices.
“People who feel they are working with purpose are more productive,” she says. “They’re more aligned with the goals of the company and more likely to be loyal.”
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