Written by Melissa Fares, Lisa Baertlein
NEW YORK/LOS ANGELES (Reuters) – The coronavirus pandemic is upending the way U.S. consumers shop and the holidays will be no exception as major retailers and shippers roll out their earliest-ever shopping season.
Target (TGT.N), Best Buy (BBY.N) and Kohl’s (KSS.N) have moved winter holiday promotions up to as early as October. They also joined rival Walmart (WMT.N) in announcing store closures on Thanksgiving and plans to bypass the midnight Black Friday door-buster sales that traditionally mark the start of the holiday season but are incompatible with the pandemic’s social distancing recommendations.
Kohl’s Chief Executive Michelle Gass said on Tuesday that “a holiday season like no other” means emphasizing comfortable apparel, home essentials and kids’ toys, all categories that have performed well as shoppers largely opt to remain at home.
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