Why startups need to pivot toward ESG to weather economic uncertainty – GreenBiz

Written by Allyson Hewitt

Leading a startup never has been easy. It’s even tougher under the bright glare of always-on social media and the 24-hour news cycle. As the world launches or moves into new phases of COVID-19 pandemic recovery, tech founders are finding out how much tougher the job can get in hard times.

The new era of innovation under a stressed global economy, and amid calls to boost corporate diversity, will require startups to focus on advancing environmental sustainability, reorient around social impact and adopt stronger corporate governance. Early-stage ventures that fail to embrace ESG initiatives risk prosperity and even survival.

Navigating the public domain and the board room

In the near term, concerted efforts led by founders and shareholders to prove executive competency and paths to profitability will advance beyond a few companies to the broader tech and science innovation market. The reason: There’s little to no barrier between what happens in the boardroom and what happens on Main Street.

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By Jessica Yap-Chung
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