Written by Kelli Nguyen
Instagram is taking on TikTok with the global launch of short-form video rival Reels. It debuted in 50 countries, including the U.S., on Wednesday, and Facebook is offering lucrative incentives to popular TikTok creators to woo them over to Reels. The new rivalry is unfolding as TikTok faces an uncertain future in the U.S., though Microsoft (LinkedIn’s parent company) is in talks to acquire U.S. operations. TikTok’s CEO accepted the challenge from Instagram by saying “bring it on.”
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