Takeoff Technologies CEO discusses developing grocery microfulfillment market – The Robot Report

Written by Eugene Demaitre

The novel coronavirus pandemic has slowed demand for industrial automation in manufacturing, but it has also accelerated change in retail. One example is the growth of microfulfillment centers, which offer efficiencies for e-commerce and groceries. Automation can reduce last-mile delivery costs and provide flexibility for growth, according to Takeoff Technologies Inc.

“We coined the term microfulfillment in 2016,” said José Vicente Aguerrevere, co-founder and CEO of Takeoff Technologies. “We wanted to build a superior automation system to picking, packing, and transportation done by the grocery shopper.”

“The difference between us and hardware players is that we understand the economics of the $5.7 trillion grocery business,” he told The Robot Report“There’s a picture in our office of our main competitor — a shelf in a supermarket. Self-service was invented 100 years ago. It’s not about over-designing automation but about using the automation required to have a viable and scalable business case.”

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By Jessica Yap-Chung
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