Recording – Questrom Insights: How is the Pandemic Changing Retail? From Bricks and Mortar to E-commerce

Questrom Insights: How is the Pandemic Changing Retail? From Bricks and Mortar to E-commerce hosted on Wednesday, June 17, 2020, was a success!

Featured Speakers: Shuba Srinivasan, Norman and Adele Barron Professor in Management and Professor, Marketing with Martin Nordin (Questrom’86), Chairman and CEO of Fenix Outdoor Int’l; Yoshi Takeda (Questrom’03), Founder and President of the American Division of MIKI HOUSE; & Tushar Ved (Questrom’94), President, Major Brands (India) Pvt. Ltd.

Business is booming in e-commerce — an industry with annual sales of more than $2.3 trillion worldwide. The temporary closure of many brick-and-mortar stores in the wake of COVID-19 would appear to give e-commerce an even larger share of wallet, since consumers are forced to purchase non-essentials online, at least for now. Does that mean brick-and-mortar is dead?

Watch the recording here.

By Jessica Yap-Chung
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