Recording – Questrom Insights: Data and Insights in Luxury Marketing

Questrom Insights: Data and Insights in Luxury Marketing hosted on Thursday, April 30, 2020, was a success!

Featured Speakers: Alan Beck (Questrom’68), Senior Vice President, The Fragrance Group with Patricia Hambrick, Senior Lecturer, Marketing

With a decades-long career, Alan Beck (Questrom’68) has made an unforgettable impact on the field of luxury marketing. As president of The Beauty Bridge, Beck has advised numerous beauty, haircare, wellness and fragrance companies on how to navigate the American market. Between 2012–2020, Beck served as the Senior Vice President at The Fragrance Group, successfully overseeing the growth of multiple brands in high-end department stores like Neiman Marcus and Barney’s.

https://mymedia.bu.edu/media/Questrom+Insights+-+Data+versus+Gut+in+High-end+Retail/1_nl4x8pxc

By Jessica Yap-Chung
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