Written by Cecilia Keating
Toy maker Hasbro has become the latest major brand to partner with TerraCycle to offer a free, UK-wide recycling programme for its products, enabling customers to send back old toys to be transformed into new items.
The scheme will see old Hasbro toys, action figures, dolls and board games collected by Terracycle in the UK and transformed into materials used to make new products, including outdoor furniture and planters, the US firm announced today.
Hasbro, which owns a raft of household toy brands including My Little Pony, Monopoly, Sesame Street and Playdoh, explained that customers across the UK will be able to drop off their old toys at a number public drop-off locations. Customers would also be able to set up their own drop-off location, it added.
The launch of the recycling programme follows the success of similar initiatives between the multinational toy brand and TerraCycle in Germany, the US, Canada, and Brazil.
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