Written by Mike Troy
The Kroger Precision Marketing arm of 84.51° named former Amazon executive Nancy Winé to lead advertising sales for the retail media advertising solution.
In her new role, Winé has been tasked with overseeing the Kroger Precision Marketing (KPM) media sales team across all regions and clients. Her decision to join KPM, which was created just two years ago, is noteworthy because Winé spent the past nine years at Amazon where she co-created the consumables vertical which is now the largest advertising vertical at Amazon and a major source of revenue.
“Nancy was a natural choice for our team, with her strong track record of successfully partnering with CPG brands,” said Cara Pratt, vice president, commercial and product strategy for KPM at 84.51°. “Her wealth of experience and disciplined leadership are a perfect addition to KPM as we make the digital advertising industry more effective for CPG brands and increase the overall accountability for media investments.”
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