Written by Danielle Romano
NATIONAL REPORT — The confectionery industry is facing a once-in-a-lifetime period of uncertainty, as it is not immune to the pressures brought on by the COVID-19 pandemic. Consumers’ candy buying behavior is reflecting heightened price sensitivity on one hand and, on the other, desiring moments of comfort and escapism.
This is something convenience store retailers need to understand and respond to — be it by offering experimental flavors that encourage affordable moments of indulgence, or offering traditional flavors that remind people of simpler times.
A recent webinar entitled “Seasonal Candy in the Time of COVID-19,” hosted by Candy Industry Magazine and sponsored by Cargill and Ferrera Candy Co., explored how the confectionery industry will likely be impacted by the ongoing coronavirus crisis, and what effect it will have on consumers’ attitudes, behaviors and shopping habits.
“I think it’s fair to say that events of the last couple of months have hit the industry hard and forced a lot of companies to reevaluate their strategies,” said presenter Mike Hughes, director of insights for FMCG Gurus, a global market intelligence agency that specializes in consumer, category, packaging and product insight analyses.
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