Written by Jessica Hartogs
The fitness industry — which employs some 800,000 workers in the U.S. — has been among the hardest hit in the pandemic. Yet stationary bike maker Peloton may be among the few businesses profiting from the lockdown. Aided by “shut-in Americans undeterred by shipping delays, do-it-yourself installation and the exercise bike’s $2,000-plus price tag,” quarterly sales jumped 66%, says The Wall Street Journal. The New York company hit a record in its March quarter with 44 million workouts, compared to 24 million in the December quarter.
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