How Gen Z Can Lead the Next Innovation Revolution – PwC Digital Pulse

By Vicki Huff Eckert

A little while back, I gave a team of twentysomethings an assignment to research a market in which my organisation had zero footprint. I could have engaged some of our senior strategists on this work, but I decided to give these young people a shot.

And that was all I gave them: an opportunity and a conference room. To be honest, I didn’t have much more to offer. In most industries, the company had a deep bench of contacts up to the C-suite, but in this particular market, we had nothing.

In less than six weeks, using information from networking websites and social media, this team talked to 200-plus companies — including the CEOs of many startups. They built a database of their findings, even delivering a summary to companies that requested it, and along the way created a new business network for us.

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By Alessandra Leone
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