Will technology change the face of sport forever? – PwC Digital Pulse

Written by Srdjan Dragutinovic and Sathesh Sriskandarajah

  • The sports industry is embracing technology such as AI and AR to enhance the fan experience.
  • Data that is collected during games and training is being used to improve player performance.
  • With technology changing the nature of many codes, success will depend on fan reception.

Whether we realise it or not, technology such as artificial intelligence and VR are already ubiquitous in our everyday lives. While the broader debate swirls around the extent that machines will replace human function, the underlying technology is already at work, altering the way we live and work.

In many ways, the sports industry is at the cutting edge of this change. It has embraced technology to the point that many teams now rely on it to help them win games, improve players’ ability and coaching, manage their operations as well as interact with their fans.

The fourth industrial revolution is upon us, bringing with it unlimited insights from its interconnected everyday data. But when it comes to sports, will this help or hinder fans’ enjoyment of the game?

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By Alessandra Leone
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