Written by Dami Lee
Facebook will begin testing hiding like counts, starting in Australia on September 27th, according to TechCrunch. The test will hide the number of likes on a post, only displaying that a post was liked by “[a friend] and others,” instead of displaying the actual number to the public. The limited test is a gauge of whether the feature can improve users’ sense of well-being, and if the experiment is successful, the test may roll out to more regions.
“We are running a limited test where like, reaction, and video view counts are made private across Facebook. We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokesperson told TechCrunch.
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