Written by Julia Alexander.
Instagram will restrict people under the age of 18 from seeing posts that promote weight loss products or types of cosmetic surgery as part of a new policy that targets a rapidly growing and controversial sect of influencer marketing.
In some cases, posts may be removed entirely, too. Instagram will apply the age restriction in cases where posts include an incentive to buy or are accompanied by a price for a product. The company will remove posts entirely if it “makes a miraculous claim about certain diet or weight loss products, and is linked to a commercial offer such as a discount code.”
Instagram’s advertising guidelines and policies never allowed for the promotion of these products, according to a statement from the company, but recent growth among influencers and celebrities has prompted additional action. The policy will affect both Instagram and Facebook.
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