This time it’s personal: The PwC Global Entertainment & Media Outlook 2019-2023 – Digital Pulse

Written by Wilson Chow and Ennèl van Eeden

PwC’s 20th Global Entertainment and Media Outlook 2019-2023 examines the ‘me’ in entertainment and media as consumers get personal with their consumption. Find out what’s happening in the industry, from streaming and podcasting, to movies and eSports.

It’s that time again, PwC’s Global Entertainment & Media Outlook is upon us! This year, the report dives into the rise of the personalised media interaction as “consumers — eager, highly selective and voracious — seize the opportunity to enjoy media experiences tailored to their own preferences, contexts and schedules.”

Looking at 14 segments and 53 territories, the 20th annual Outlook examines how companies are turning to personalisation, tailoring their products and business models to the individual consumer. By using customer data and usage patterns businesses are now able to pitch their products “not at audiences of billions, but at billions of individuals.”

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