7 CPG Industry Trends and Opportunities For Digital Retailers in 2019 – Tinuiti

Written by Greg Swan

Online sales grew by nearly 35% in the CPG industry last year, highlighting a fast-growing segment in an otherwise slow-growth industry.

Once bolstered by scale, CPG giants have been slow to adapt to changes in consumer behavior, emerging channels, and the advent of smaller, customer-centric digital brands that are carving out their own share of the $2 trillion industry.

Direct-to-consumer CPG brands like Dollar Shave Club — whose online sales doubled Gillette’s in just three years — are turning the traditional CPG growth model on its head.

Here’s a look at some of the major trends and shifts that continue to disrupt the CPG industry in 2019 and beyond.

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By Maria Ordonez
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