Written by Greg Swan
Online sales grew by nearly 35% in the CPG industry last year, highlighting a fast-growing segment in an otherwise slow-growth industry.
Once bolstered by scale, CPG giants have been slow to adapt to changes in consumer behavior, emerging channels, and the advent of smaller, customer-centric digital brands that are carving out their own share of the $2 trillion industry.
Here’s a look at some of the major trends and shifts that continue to disrupt the CPG industry in 2019 and beyond.
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