Nike Told Me to Dream Crazy, Until I Wanted a Baby – The New York Times

Written by Alysia Montaño

Video by Max Cantor and Taige Jensen

Written and Produced by Lindsay Crouse

In the above video, the United States national champion Alysia Montaño turns Nike’s ad rhetoric against her former sponsor: If companies want to stand by the inspirational slogans they tout, they must ensure sponsored female athletes receive maternity leave.

Update: Following this report, the outdoor company Burton announced that it changed all female athletic contracts to include language that protects women during and after pregnancy.

Many athletic apparel companies, including Nike, claim to elevate female athletes. A commercial released in February received widespread acclaim for spotlighting women at all stages of their careers, from childhood to motherhood. On Mother’s Day this year, Nike released a video promoting gender equality.

But that’s just advertising.

The economics of sports like track and field are different than those of professional sports like basketball or soccer. In track, athletes aren’t paid a salary by a league. Instead, their income comes almost exclusively from sponsorship deals inked with apparel companies like Nike and Asics.

The best of the best can supplement that income with prize money from winning races outright. But the majority of athletes — who are often the breadwinners for their families — sign exclusive five- or six-figure deals that keep them bound to a single company.

For the vast majority of athletes, their sport is a way to earn a decent living by doing what they love and excel at. They don’t get rich.

Sports take a heavy toll on the human body, and sponsors accommodate this with time off for injuries. But rarely do they offer enough time off to have a child.

The four Nike executives who negotiate contracts for track and field athletes are all men.

“Getting pregnant is the kiss of death for a female athlete,” said Phoebe Wright, who was a runner sponsored by Nike from 2010 through 2016. “There’s no way I’d tell Nike if I were pregnant.”

More than a dozen track athletes, agents and others familiar with the business describe a multi-billion-dollar industry that praises women for having families in public — but doesn’t guarantee them a salary during pregnancy and early maternity.

For the Olympian Kara Goucher, the most difficult part of motherhood wasn’t resuming training just a week after childbirth in 2010. It wasn’t even when her doctor told her she must choose: run 120 miles each week or breast-feed her son. Her body couldn’t do both.

The toughest moment was when Ms. Goucher learned that Nike would stop paying her until she started racing again. But she was already pregnant. So, she scheduled a half-marathon three months after she had her son, Colt. Then her son got dangerously ill. Ms. Goucher had to choose again: be with her son or prepare for the race that she hoped would restart her pay.

She kept training. “I felt like I had to leave him in the hospital, just to get out there and run, instead of being with him like a normal mom would,” Ms. Goucher said, crying at the memory. “I’ll never forgive myself for that.”

Nike acknowledged in a statement that some of its sponsored athletes have had their sponsorship payments reduced because of pregnancies. But the company says it changed its approach in 2018 so that athletes are no longer penalized. Nike declined to say if it wrote those changes into its contracts.

According to a 2019 Nike track and field contract shared with The Times, Nike can still reduce an athlete’s pay “for any reason” if the athlete doesn’t meet a specific performance threshold, for example a top five world ranking. There are no exceptions for childbirth, pregnancy or maternity.

Most people who spoke to The Times requested anonymity because they feared retribution, or had signed nondisclosure agreements, which may help explain why these arrangements have persisted.

By Maria Ordonez
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