How To Become A Customer Acquisition Expert – Brian Balfour

Written by Brian Balfour

If I Can Do It, You Can Do It

I started my career out as a “product guy.”  But about 4 years ago I realized that product was a small piece of the startup puzzle.  I became fascinated with how products were growing.  Thus, my journey on learning growth and customer acquisition began.

I have a degree from the University of Michigan (Go Blue, btw!), but not in marketing.  I am completely self taught.  As a result of my learning, I have started multiple companies funded by tier 1 investors, held VP Product Marketing and CMO positions, grown consumer products to millions of daily active users, and advised/consulted numerous others on growth.

I’m not here to brag.  My point is, if I can do it, you can do it too and I want to share my tips and lessons learned.

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