Written by Carlos Gil
With over six million followers across social media, Gary Vaynerchuk has feverishly captured the attention and inspired a wide range of entrepreneurs and business leaders.
Yet a large part of Vaynerchuk’s business comes through a small segment of the market. His digital marketing agency, VaynerMedia, serves Fortune 500 companies such as PepsiCo and General Electric, but his following extends far beyond the people running these few companies.
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