4 lessons we’ve learned, sometimes the hard way, about inclusive marketing – Google

Written by Lorraine Twohill

After realizing Google’s creative work didn’t reflect the real world, Lorraine Twohill, Google’s chief marketer, is forging a path toward more inclusive marketing. Here she shares Google’s approach — because diversity in advertising is a bigger challenge than any one company alone can solve.

A version of this perspective previously appeared in Adweek.

Like every CMO, I spend much of my day in creative reviews. That means I am on the receiving end of a lot of beautiful images. But, over the years, too many have been filled with perfect, young hipsters in beautiful houses, living in cool cities. Our products are for everyone, but our images were not telling that story.

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By Megan Neely
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