When a guest is considering renting a vacation home, purpose, cost, and location remain top considerations.
Increasingly, however, guests, owners, prospective employees, and regulators are also interested in how your company contributes to the community and makes the world a better place. A recent Cone Communications survey revealed that 87 percent of Americans will purchase a product because a company supports an issue they care about.
Have you considered developing a well-defined social impact strategy that resonates with your guests, owners, and employees? According to a study by Deloitte, having one can help you accomplish the following:
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